On Super Bowl Sunday, the entire country seems to pause as millions of Americans gather around their TVs to see which NFL team will rise to the top. Families and friends come together, food fills the table, conversations flow, and unlike almost any other day of the year, people actually pay attention to the commercials.
Companies know this moment matters because the world is watching. That is why they show up with their biggest stories, their strongest emotions, and their most unforgettable messages.
In recent years, more commercials have leaned into family values and Christian themes, but one voice has consistently been missing. The voice of a mother in crisis. A woman staring at a positive pregnancy test, overwhelmed by fear and uncertainty, and suddenly facing an unplanned pregnancy.
This year, that silence will be broken.
Adoption Is is an organization committed to dismantling the stigma, fear, and misinformation surrounding adoption, especially for birth mothers. During the Super Bowl, they will deliver a message millions were not expecting by showing something rarely seen on a national stage: that there is a third option.
We were honored to host the first public showing of this commercial at our 2025 Life Gala, and we look forward to seeing how God uses it to reach millions of hearts through televisions across the country.
From the very first moments, the commercial pulls viewers in by capturing the emotional storm that can hit a woman the instant she realizes she is pregnant when she was not planning to be. Fear, confusion, and panic rush in all at once.
For a woman who may not consider herself Pro-Life, who has absorbed abortion messaging for years through social media, and who has only heard about the failures of the foster care system, that moment can feel overwhelming and paralyzing.
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While abortion should never be an option, it is honest to acknowledge that many women truly believe it is their only choice besides raising their child. This belief is especially common among women without a Christian background, without a strong support system, or who are facing financial hardship. When fear is loud and hope feels distant, harmful choices can begin to feel unavoidable.
Adoption has carried a heavy stigma for far too long, with many women being told that choosing adoption is cruel or that it will send their child into a broken system. In reality, the opposite is true.
Today, about two million families are waiting and hoping to adopt a newborn baby. Adoption is a profound act of love and sacrifice, one that allows a birth mother to choose the family her child will grow up with and decide how much communication she feels comfortable having in the future.
That is real compassion and empowerment, and it stands in stark contrast to abortion, which ends the life of a preborn child.
Many women may never willingly seek out a Pro-Life message or step into a pregnancy resource center, which is why moments like this matter so deeply.
One commercial, seen by millions, can plant seeds of truth and hope that challenge the lie that abortion is the only answer. Those seeds could save thousands, perhaps even millions, of precious preborn babies across the United States.
Sometimes, all it takes is one moment to show a frightened heart that there is a better way forward.
Thank you for reading this story! If you support our Pro-Life ministry, chip in with a life-saving contribution today!
